The Ask:

• Global launch of Google Stadia cloud gaming platform and hardware PDP on the Google Store (w/ 19 local versions)
• Multiple teaser site variations prior to main launch

The Challenges:

• Completely new product launch
• Multiple stakeholders and large cross-functional team
• Limited production time to design and build a PDP for a new product launch with a high level of secrecy
• Multiple launch versions and local site variations
• Site launches tied to live global events

My Role:

• Lead launch producer managing internal Google stakeholder expectations, communications, reviews and feedback incorporation from brief through launch
• Main point of contact for internal creative, GTM, UX, PMM, embedded design agency, offsite development partner, QA and cross functional teams
• Built and owned all top-level project scheduling, SST production documents, file organization and bug tracking repositories
• Improved operations for internal staging review to accelerate, consolidate and resolve conflicting feedback

The Result:

• Successful global launch (Q2/3 2019)
• Internal recognition for quality operations under tight timing and successfully navigating ambiguity and uncertainty