The Ask:

• Redesign of the Google Store special offers page to account for growing number of different offer types and new promotional and publishing use cases.

The Challenges:

• Design needed to accommodate unknown number of offers at any given time
• Multiple stakeholders with unique requirements
• Requirement to improve user experience for publishers and simplify CMS

My Role:

• Lead launch producer managing internal Google stakeholder expectations, communications, reviews and feedback incorporation from brief through development handoff.
• Main point of contact for internal creative, GTM, UX, PMM, embedded design agency, offsite development partner, QA and cross functional teams.
• Built and owned all top-level project scheduling, SST production documents, file organization and bug tracking repositories.
• Conducted discovery and validated all stakeholder & GTM requirements prior to briefing design and development teams.

The Result:

• Successful global launch of new Special Offers page (Q1 '20)
• Documented improved user experience for consumers and publishers